To run an effective training session, you must move beyond abstract theory. You need actionable habits that can be applied the very next morning.
We break down executive presentation training into three non-negotiable pillars that serve as the blueprint for every successful session.
- The Audience-First Audit
Stop starting with your slides. Start with your persona.
Leaders often make the mistake of presenting what they think is important or what they spent the most time working on. Training forces them to pivot and ask: “What does my audience need to feel, think, and do after I am done?”
If you are speaking to the finance team, your story needs to be rooted in stability and risk mitigation. If you are speaking to the creative team, it needs to be rooted in possibility and impact.
By identifying the specific “villain” or challenge your audience is facing, you can position your strategy as the hero that saves the day.
- The Simple 3-Step Structure
You do not need an overly complicated framework that requires a textbook to remember. We teach the Context-Challenge-Resolution model because it mirrors the way the human brain naturally processes information:
- Context: Where are we now? This sets the scene and establishes the baseline for the audience.
- Challenge: What is the “inciting moment” or obstacle standing in our way? This is where you build the tension and explain why the status quo is no longer acceptable.
- Resolution: How do we win? This is the “after” picture where you present the strategy as the clear path forward.
- Sensory Delivery and Data Narrative
Data informs, but stories move people to act. We train executives to use “sensory triggers,” including visual details and active verbs that make a technical report feel alive.
Instead of saying “revenues increased significantly in the last quarter,” try a more descriptive approach: “we watched the growth curve climb every single week in Q3 as our new strategy took hold.”
This technique prevents the audience from drifting off. By painting a picture with words, you engage the visual processing parts of the brain, making your data points much more memorable.
When your team can “see” the success you are describing, they are much more likely to work hard to achieve it.